Amoroso Baking Company Realizes Significant Reduction in Distribution Costs Using RLS Logistics' AccelefrateSM Consolidation Program
The key component of a Philly cheesesteak sandwich is the roll. Nobody knows this better than the Amoroso Baking Company of Philadelphia. Known as the company that "makes the rolls that make Philly sandwiches world famous," Amoroso distributes its products nationwide so that everyone everywhere can enjoy the authentic taste of Philly. In business for over a century, the family-owned and operated company supplies Italian bread and rolls locally through its fresh distribution business, and nationwide through its Frozen Foods Division.
Multi-Vendor Consolidation Helps Maintain Competitive Advantage
Distributing products in over 40 states can be a challenge according to Bob Rector, Director of Amoroso's Frozen Foods Division. "We are an east coast company," he explained "In order to compete in states where there are local bakeries, we have to keep our delivered prices lower. The new Accelefrate multi-vendor freight consolidation program from RLS Logistics gives us that competitive advantage. It allows us to cost-effectively distribute product to any of our customers anywhere in the United States."
Logistics Solution Enables Economies of Scale
Accelefratesm is a combined warehouse and transportation service designed to deliver products at a lower cost by combining orders with those of other AccelefrateSM shippers to create full truckload shipments for scheduled delivery. Describing the program, Russell Leo, President/CEO of Transportation for RLS, said "It's a logistics strategy that enables considerable economies of scale, thereby greatly reducing the transportation cost per unit weight." The significantly reduced transportation rates are guaranteed when a customer maintains an inventory at one of the RLS Logistics' three temperature-controlled warehouse facilities - Newfield, NJ, Vineland, NJ and Pittston, PA. The savings can be quite substantial. "Approximately 30-40% off traditional LTL costs," according to Preston Thomas, Chief Financial Officer at Amoroso.
Service and Integrity
"Consistency, dependability and follow-up," is how Thomas describes RLS' service. "While there are a number of companies that provide freezer service as well as transportation, it would be difficult for any of them to provide the level of service we receive from RLS," he said. "RLS is a company that has integrity, which is important in this industry because there are some operators who don't operate honestly. We are a good fit for one another."