Succeeding in Direct to Consumer Fulfillment
We have seen it play out time and time again. A client calls in with an amazing product that has all of the traits of a successful product launch. The product is unique and wanted, the brand packaging is creative, it is available online and the web site is ready to sell directly to consumers. However, after exploring the details with the client, it appears that they are not as close to launch as they may have originally thought.
Here are a few things to consider before reaching out to a potential 3rd party temperature controlled fulfillment provider.
Pack Size:
One of the many benefits of selling online is the ability to allow your customers options when it comes to purchasing. Customers like to have the power of choosing what they want and when they want it. Mixing flavors is encouraged to allow the buyer the variety they desire. Approaching each order individually will go a long way with your customers; lower price points and/or free shipping are available, the more you purchase is also encouraged.
Customers like to feel valued and enjoy loyalty programs such as free shipping. However, there are also benefits of limiting orders to pack sizes. Whether it is a 6 pack, 12 pack, 18 pack or 24 pack, developing branded packaging around those pack sizes ensures the product arrives to your customer in good condition and at the proper temperature. Additionally, managing inventory is easier when offering specific pack sizes. Decide how many packs you want to offer and design your packaging around those pack sizes.
Packaging:
There are many choices when it comes to the packaging of temperature controlled fulfillment. Packaging supply companies are continually improving the R-values of their products. The higher the R-value, the greater the insulating power. However, more or thicker insulation and higher R-value do not always mean they are better in your application. There are many types of insulated packaging to choose from.
Here are some of the more commonly used:
- Polystyrene foam
- Plastic foam
- Vacuum insulated panels
- Reflective Materials
- Corrugated Fiberboard
- Thermal insulating bags
- What are your hours of operation?
- Do you have any capacity constraints?
- Whose account number is used for shipping?
- When do I have to have my orders to you for fulfillment that day?
- What type of food safety program do you have?
- May I see your last audit?
- What type of reporting can we have?
- What are your key metrics?
- Do you have any minimums?
- What other services do you offer?
- Can I track my inventory online?
- What are your emergency plans?
- What is the main way you communicate?
- How do you handle conflict resolution?
- How long does the onboarding process take?